The way a visitor moves through and experiences a space goes a long way to communicating the message of a cultural institution.

While working as Exhibit Developer for World of Speed Motorsports Museum I had the opportunity to help them reorganize and rethink how they used their museum floor, both public-facing and staff-facing. As a young museum - approaching their 5th anniversary - it was an opportunity to test initial assumptions about how the space would function and make course corrections to organize and refine the space.